The Weather Channel app is not the only culpritĪccording to Feuer, he learned about this misuse of data through the findings of The New York Times. Consequently, The Weather Channel’s TV operations are separate from The Weather Channel app and website. In response to the suit, a spokesperson for IBM said in a press statement that there were no attempts of deception in The Weather Channel app’s terms of agreement policy and “the disclosures are fully appropriate.” The company is planning to fight the lawsuit.įun fact: IBM bought The Weather Company’s digital assets (including the app) in 2015 for $2 billion but did not acquire The Weather Channel cable TV network. The Weather Channel app is named in the suit as the “world’s most downloaded weather app” and has estimated 45 million users a month. The app allegedly shared its users’ geolocation data to at least a dozen third-party websites and companies track user data and behavioral patterns over the past 19 months. The 15-page suit is looking to stop the operators of the app, TWC Product and Technology LLC, which is owned by IBM, to stop its data sharing practices and is seeking penalties of up to $2,500 per violation. He added that 80% of users agreed to the app’s 10,000-word privacy policy because the company deliberately obscured the relevant disclosures on how the geolocation data will be used.
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